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How does Your Company Size Impact SEO Strategy?

Small business

This includes startups and local businesses. They bear the smallest budgets to work with, hence they don’t focus much on the SEO aspect because of the tight budget. So, they have their own online marketing which includes SEO which takes up a lot of time. Rather than investing in online marketing, they focus on only on one aspect or two. For such businesses, you can focus on local SEO, online PR, mobile optimization and experimenting with Google Adwords. The gist is to attract more leads to the store, so you need to get listed on Google Local etc.

Medium sized businesses

Here the budget still remains an issue. But, these companies have a larger website where working on technical SEO is important. A comprehensive SEO audit is the best place to begin with where the medium sized companies can work on their SEO strategy. Online PR and social media marketing are also great for medium sized businesses. They can also work on their long term content strategy. There should be at least one dedicated internet marketer in such companies who can look after the editorial calendars, social media messaging, and the execution of company’s SEO strategy. You can either hire them or outsource such services from an SEO agency.

Large companies

Such companies have huge budgets for SEO. Their business can be B2B or B2C. For the former, you can focus mainly on content marketing and technical SEO. For content marketing, you need to focus on purging the content out on social media. As large companies have huge budgets, they have the best chance to explore every aspect of internet marketing. Apart from this, they can also focus on protecting and managing the brand online. PR and monitoring the responses on all content, namely social posts, blog, page content etc. are important to look after the company reputation. Such companies can also contract the work out to many digital marketing agencies as these companies may have an idea on which digital marketing companies are ideal for their business. This is also an amazing option when the company has a great in house marketing team that has a knack for traditional marketing methods but not for online marketing.

Seek the right strategy for your site

The size doesn’t matter. There are many strategies to optimize your website. Your customers are now online. If you don’t let your limited budget to create online presence, then you may lose out on leads. So, you should always make some effort to make your online presence worth.